Social Media Best Practice: A Case Study of Qdoba Mexican Grill

April 10, 2013

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Social media is an excellent medium for companies to communicate with their customers and for customers to have a direct conversation with brands. Despite this advice, the majority of companies tend to utilize social media as a one way channel to sell to consumers. An example of a brand that is successful in engaging with […]

Posted in: Digital Marketing

3 Tips for Passing the Google Analytics Exam

November 3, 2012

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Even if you’re an experienced digital marketer and already consider yourself a Google Analytics ninja you should consider certifying your web analytics skills with the Google Analytics Certification. The Google Analytics Certification Exam gives you the proper credentials for your Google Analytics knowledge and wil boost your resume. In order to take the test, login […]

Posted in: Digital Marketing

Latin America has the most engaged social network users

June 30, 2012

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According to Econsultancy’s latest Internet Statistics Compendium, Latin America’s users spend the most time on social networks with a total of 7.6 hours spent per month, ahead of Europe and North America with 7 and 6.4 hours respectively. Despite this trend, the same report also revealed that Latin America has among the lowest social network penetration […]

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Banner Blindness still Exists

June 17, 2011

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Online banners and display ads tend to be ignored by users. Users tend to concentrate on main content in the middle of the webpage or on the left side of the page while ignoring banners on the top and the right side of the page. Research conducted by Jacob Nielsen also mentions that users do […]

The Reality of Digital Publishing

June 17, 2011

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The Times is among the list of print newspapers that is changing their business model to a subscriptions or pay wall business model for its digital version. The Daily Gazette, the Valley Morning Star, the Newport Daily News, the Arkansas Democrat-Gazette, and the Albuquerque Journal are among the publishers that have followed suit. All of […]

E-Commerce in Latin America

June 16, 2011

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Latin America is one of the markets with the greatest potential for growth in ecommerce. According to a recent post release by Mashable, in Latin America specifically, traffic is estimated to increase by 48% by 2015, only second to Africa and the Middle East (Indvick 2011 ). In terms of year over year growth, Internet […]

Posted in: Uncategorized

Freemium Business Models

June 13, 2011

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The freemium business model is continually growing every day as digital publishing companies realize that they cannot rely solely on advertising and other forms of revenue. Consumers are also demanding publicity free content and are realizing that if they want to receive quality content they will have to pay for it. Surprisingly despite the outstanding […]

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